Over the past century, 40% of shareholder returns have come from 1% of all companies. Identifying these companies is oftentimes a function of investor’s early discovery of market themes & narratives. Those “megatrends”affecting not just individual companies or sectors but the entire economy. This is the kind of approach to investing we utilize at Citrini Research. We attempt to highlight and demystify themes that will define the market’s distribution of returns for years to come.